Launch of mass-media campaign for integration of migrants

Policy Response DateOctober 5, 2009 Country: Italy Address: Rome General Type: Discrimination, Equality/Integration Racism and discrimination phenomena: Anti-migrant/xenophobia, Inter-ethnic
Groups affected / Interested in: Migrants, Muslims, Ethnic minorities Key socio-economic/institutional areas: Integration - social cohesion

The Ministry for Work, Health and Social Policies presented on 5th October a campaign of communication on the integration of migrants, through TV and radio ads and diffusion of material illustrating the basic principles of the Constitution, the national laws and the initiatives promoting social inclusion. In particular the campaign insisted on the knowledge by foreign citizens of their rights and duties and of the laws in force in Italy. This approach does not seem to have the objective to fight the growing racism and xenophobia in the country, but rather to propose an integration model in which the rights of migrants are subordinated to their duties and in which the representation of migrants is spread through stereotyped images (the domestic worker of Filipino origin, the pizza man of Egyptian origin, the industrial worker of Senegalese origin).

Source: