CGIL (Italian General Confederation of Labour) trade union, in November 2008, launched a national campaign against racism and xenophobia, entitled ‘Same blood, Same Rights’. Through advertising material (posters and brochures), video and radio ads, meetings, the campaign suggests the value of equality in the promotion of civil rights and citizenship, in the employment sector, with prevention and security, in welfare and social rights and also in the legitimate aspiration to happiness and well-being.


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