“In 2010, the City of Nuremberg launched an innovative competition called ‘Nürnberger Preis für diskriminierungsfreie Unternehmenskultur’, which seeks to award local businesses for their commitment to a ‘discrimination - free culture’ within their company. The prize should be awarded every two years to local companies committed in exemplary ways beyond the minimum legal requirement to protect and foster human rights of all employees and to support the city with its activities against racism and discrimination. Every company can participate, from a small handicraft business to an international company; the criteria for participants are a particular attention to human rights incorporated in the company’s goals and culture. This can be proven, for example, through the qualifications of employees in this area, and through the securing of guidelines and monitoring mechanisms that protect human rights of their own employees. In 2010, the prize, which consists of an award sculpture and a certificate, was awarded to the company Staedler Mars” (Peucker 2010, p. 48).


Source: