Campaign "We Are Hamburg—Do you join us?"

Policy Response DateOctober 31, 2006 Country: Germany Address: Hamburg General Type: Discrimination, Equality/Integration Racism and discrimination phenomena: Anti-migrant/xenophobia
Groups affected / Interested in: Migrants, Ethnic minorities, Religious minorities, Asylum seekers, National minorities Key socio-economic/institutional areas: Employment - labour market, Integration - social cohesion

“The promotion programme and campaign “We Are Hamburg— Do you join us?” is aimed at young people of different cultural origins in Hamburg. Hamburg’s Senate decided on October 31, 2006 on a concept of measures to raise the proportion of young people with a migration background in the training/apprenticeships of the city’s administration by 20 per cent by 2011. It is oriented particularly towards students with a secondary school certificate (Realschulabschluss), advanced technical certificate (Fachhochschulreife) or an A-level certificate. Every year, the administration offers more than 500 apprenticeships in six areas (General Administration, Judicial Service, Penal Systems, Police, Fire Department and Tax Administration).
Through various awareness raising and information activities, (e.g. public campaigns, informative website, information events) young migrants are encouraged to apply. The campaign also underscores that German citizenship is not a strict requirement for these apprenticeships. Provided the participants are successful, they have a good chance of receiving a job offer in the administration after their apprenticeship” (Peucker 2010, p. 54).

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