Multilingual Video Spots for Health Promotion in North-Rhine-Westphalia
In its efforts for health promotion, the North-Rhine Westphalia (NRW) State Ministry for Health “produced multilingual video spots (three to four minutes) on the issue of pregnancy, health issues for new born babies and young children, but also for elderly people; the offer, which continuously expanded, is available online. Videos within the thematic context of ‘Health of Mother and Child’ are also distributed to advice centres, paediatricians and midwives. The topics of the short films, available so far, are, amongst others, smoking and alcohol during pregnancy, safe sleep for babies, diabetes in pregnancy, preventing injuries of elderly people. As the videos (also) address foreign residents and (ethnic German and other) immigrants, translations into Turkish and Russian are available. In addition to the videos, various brochures on health care issues, relevant to pregnancy and new born babies, are provided on the website” (Peucker 2010, p. 62). In March 2009, the revised version of the prevention strategy for NRW was published (LIGA.NRW 2009).
Source:
- Peucker, Mario (2010), Racism and Ethnic Discrimination in Germany - Update Report 2010, http://www.efms.uni-bamberg.de/pdf/CDC_Germany_2010_efms.pdf (accessed on 20.02.2012).
- Landesinstitut für Gesundheit und Arbeit des Landes Nordrhein-Westfalen (LIGA.NRW) (2009), Das Präventionskonzept Nordrhein-Westfalen – eine Investition in Lebensqualität: Aktualisierte Handlungsgrundlage, http://www.praeventionskonzept.nrw.de/_media/pdf/0_Allgmein/handlungsgrundlage_praeventionskonzept1109.pdf?pi_t=true (accessed on 20.02.2012).
